Everyone would love to have an iPhone and not have to pay the price for it. Let's face it iPhones are expensive. When you buy a two year contract from a carrier, the price of the iPhone is factored into your monthly voice and data plans which start at $100 a month for a major carrier such as Verizon Wireless.
iPhone 4S
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Most of the smartphones sold in the fourth quarter for Verizon were iPhones at 62.24% % and a whopping 84% of AT&T's smartphone sales in the fourth quarter were iPhones.
Even though the best-rated smartphones of 2012 were primarily Android, it looks like consumers trust the iPhone brand.
Yesterday, we learned that social media showed a decline in the iPhone with Samsung the king of consumer engagement. Sales figures for AT&T show a different story.
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Samsung Galaxy S III/Note II Win, Nokia Lumia Loved & iPhone Declines
Social media and customer experiences are a big influence in the smartphone marketplace, according to Amplified Analytics. In its latest report that mined social media engagement, Samsung with its Samsung Galaxy S III, Note and Note II became the king of customer engagement in 2012. Amplified Analytics reports there is large correlation between the number of reviews published online and number of units shipped.
Samsung sales are leading the rest of the brands due to social engagement.
"What Samsung did right, with the Samsung Galaxy S III is that it kept the same name and model number across carriers, making it easier for customers to engage with the brand," said Gregory Yankelovich analyst Amplified Analytics ."The Samsung Galaxy Note and Note II as other great examples of this strategy."
These two smartphone also come in the best top smartphones from Wireless and Mobile News' Review of Reviews 2012.
In terms of total overall engagement, Samsung held 31% of all customer communication, HTC 23%, Motorola 18%, Apple 12%, LG 7%, RIM 5% and Nokia 5%, from total of 52,517 in 2012 monitored.