While Samsung and Apple battle out patents in the courts, it seems to be good PR for the Samsung Galaxy S III. While comparisons mount, so do sales.
According to research, the Samsung Galaxy S III continues to grow in sales even with Apple and the iPhone 5 winning in court and launches. There has been a flood of comparisons made with buyers choosing the S3 over the iPhone 5. Upon the release of the iPhone 5, Samsung ran an add comparing the two (read iPhone 5 vs Samsung Galaxy S III comparison).